1 Introduction
Housing Data Lab Ltd (“we”, “our”, or “us”) is a UK-based SaaS company providing data analysis and reporting services. We are committed to protecting your privacy and handling your personal data in a transparent and secure manner. This Privacy Policy explains what data we collect, how we use it, and your rights in relation to that data. We process personal data in accordance with applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR).
2 Data We Collect
Personal Information
We collect identifiers such as your name, business email address, professional title, and organization details when you create an account or request a demo.
Usage & Analytics
Our system automatically logs metadata including IP addresses, browser types, and specific interactions within the Housing Data Lab dashboard to improve performance.
Customer-Provided Data (for Bespoke Reports)
Some customers may voluntarily provide confidential business information (such as financial, stock, or satisfaction data) via email for the purpose of generating bespoke reports.
3 How We Use Your Data
We use the data we collect for the following purposes:
Service Delivery
To create and manage user accounts; To provide access to our platform and services
Communication
To communicate with users regarding their accounts, service updates, or support queries
Bespoke Reporting
To analyse customer-provided data and produce customised reports; Any confidential data shared with us is used solely for the purpose for which it was provided
Improvement of Services
To improve and develop our platform using aggregated and non-identifiable data
Data Sharing
We do not sell, rent, or share your personal data with third parties. Customer-provided confidential data is not shared with anyone and is only returned to the customer as part of the agreed reporting output.
4 Data Security
We take appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or disclosure. These measures include:
Secure access controls to our systems
Encryption where appropriate
Limiting access to data on a need-to-know basis
Confidential data provided for bespoke reports is handled with strict confidentiality and is only accessible to authorised personnel.
5 Your Rights
Under UK data protection law, you have the following rights:
You can request a copy of the personal data we hold about you.
You can request correction of inaccurate or incomplete data.
You can request deletion of your personal data where appropriate.
You can ask us to limit how we use your data.
You can object to certain types of processing.
You can request transfer of your data to another provider.
To exercise any of these rights, please contact us using the details below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.
6 Contact Information
If you have any questions about this Privacy Policy or how we handle your data, please contact us: